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Wednesday, August 12, 2015
Understand Your Customers Better in a World of Big Data
The Latest Technology Research and Resources
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Today, customer-centric organizations are discovering that there is more opportunity for growth when they enhance a 360-degree view with information from more sources, both within and beyond the enterprise. Information in email messages, unstructured documents and social media sentiments — previously beyond reach — is now extending the 360-degree view. An enhanced 360-degree view empowers customer-facing professionals with the right information to engage customers, develop trusted relationships, and improve customer loyalty. This eBook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
This valuable resource is free to IT Business Edge members and it's easy to access. Just click on the button or image of the resource and follow the simple instructions.
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