Jupiter Webcast Invite - Web Analytics: Using Data to Drive Business Success

		Register today for this upcoming Jupiter Webcast:  Web Analytics: A Framework for Using Data to Drive Business Success  October 20, 2005 2:00pm EDT, 11:00am PDT Registration is FREE for qualified attendees. This Webcast is sponsored by IBM SurfAid Analytics. For more information and to sign up today visit http://www.jupiterwebevents.com/webcasts/ibm_oct20.html Speakers: Eric T. Peterson, Analyst, JupiterResearch Brian Tomz, Manager, Delivery, Professional Services and Support, IBM SurfAid Analytics  Why is it that some organizations find tremendous value from Web site analysis while others never get past basic reporting? While a strong analytics application is vital, organizational behavior is often the key to success.  Most companies struggle to use Web analytics applications, never appreciating value commensurate with expectations -- independent of the vendor selection process. By identifying five stages of maturation that describe companies' organizational use of analytics, JupiterResearch's Eric T. Peterson provides guidance for improving use of and increasing overall return on investment (ROI) in analytics. Joining Eric will be IBM SurfAid's Brian Tomz, who will offer organizational suggestions for corporate structure and Web analyst behavior that have proven to be effective for driving Web site improvement through the use of Web analytics.  Attend this Webcast and learn: - How companies typically deploy and use web analytics applications, broken    down into common "stages" of analytics usage  - Which impediments to success with web analytics applications are most    common and how to overcome these impediments  - How to help your company evolve and improve its use of web analytics    applications to make better business decisions  Registration is FREE for qualified attendees. To sign up today visit http://cp.jupiterweb.com/index.php/1636_default/ Jupiter Webcasts are educational Web conferences focusing on IT and Internet related business issues. Each Webcast runs approximately 45 to 60 minutes in total, and integrates a PowerPoint presentation with audio.  After registering for the event through our Web site, if you qualify you will receive an e-mail providing instructions on how to access the presentation prior to the event. Instructions on how to use the Webcast interface will be provided at the beginning of the event.  You can access past Jupiter Webcasts by visiting our archives. Webcasts will be listed in the archive for up to 3 months following the date of the event.  This Webcast is sponsored by IBM Surfaid Analytics. IBM SurfAid Analytics helps Web site owners understand the behavior of their visitors by providing accurate, timely and actionable data in easy to understand reports. SurfAid provides the business intelligence organizations need to improve their site effectiveness and visitor satisfaction. Please visit http://www.ibm.com/surfaid For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webeventsales@jupitermedia.com or call 508-660-1404.  If you wish to be removed from future JupiterWeb events announcement mailings, please click here.            Jupitermedia Corporation * 23 Old Kings Highway South * Darien, CT * 06820