Ignore customer centricity at your peril, one analyst says

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September 2013     Dear Alejandro, "CIOs and IT leaders who fail to harness big data to build customer-centricity across service channels are risking their jobs." You don't often see an analyst be that blunt, but that's how Gartner's Michael Maoz begins "How IT Should Deepen Big Data Analysis to Support Customer-Centricity." In this installment of Charting your Analytical Future, you'll find out why Maoz makes that bold statement.  Read this new Gartner paper to discover:  What big data means for customer service organizations How customer services organizations incorporate big data into daily decisions What a big-data-enabled customer support organization looks like According to this Gartner report, your company could easily be gathering 1,000 times more customer data than in 2002.  And 98% may not provide any useful insights for customer service interactions.  That's why IT needs to partner with customer service on a big data strategy. To get started, read "How IT Should Deepen Big Data Analysis to Support Customer-Centricity." Thanks for subscribing to Charting Your Analytical Future!  This is your resource for information you can trust on issues that matter to you.  If you have topics you'd like us to cover or have comments about the content we bring you, please email Chethan Shetty, "Charting Your Analytical Future" Content Manager. About Charting Your Analytical Future Update your subscription Subscribe | Unsubscribe | Contact the Editor   Share this Send to a friend Download the paper now Customer data is undergoing radical expansion.  That's why IT professionals need to be smarter about what data is selected and how it's analyzed.  Learn more when you read "How IT Should Deepen Big Data Analysis to Support Customer-Centricity." Stay Connected!

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