Jupiter Webcast Invite: Optimizing Self-Service Search: Zeroing In on Usability Flaws

		Register today for this upcoming Jupiter Webcast: Optimizing Self-Service Search: Zeroing In on Usability Flaws  July 27, 2005 -- 2:00pm EDT, 11:00am PDT Registration is FREE for qualified attendees. This Webcast is sponsored by InQuira. For more information and to register, visit http://www.jupiterwebevents.com/webcasts/inquira_july27.html Speakers: David Daniels, Research Director, JupiterResearch Bob MacDonald, Chief Marketing Officer, InQuira According to a recent JupiterResearch consumer survey, 90% of consumers who have made an online purchase in the past six months said they used site search to access self-service content. And companies benefiting from site search have told JupiterResearch that visitors using search are converting orders at an increased rate, with some retailers reporting a 50% improvement in aver order value.  However, the usability of online self-service continues to challenge consumers. Many consumers find self-service inefficient, with higher dissatisfaction with the efficiency of the search tool rather than the features of the search.  Attend this Webcast and hear from David Daniels, Research Director at JupiterResearch, as he discusses:  - Which consumers are most likely to embrace self-service search tools. - Which site search usability issues are most troublesome to consumers. - Tactics and best practices to improve self-service search usability.  Joining David will be Bob MacDonald, InQuira's Chief Marketing Officer, who will share best practice examples from Fortune 1000 companies that have achieved measurable success with search self-service by understanding and responding to customer needs through intelligent search interactions.  Registration is FREE for qualified attendees. To sign up today visit  http://www.jupiterwebevents.com/webcasts/inquira_july27.html Jupiter Webcast are educational Web conferences focusing on IT and Internet related business issues. Each Webcast runs approximately 45 to 60 minutes in total, and integrates a PowerPoint presentation with audio.  This Webcast is sponsored by InQuira. InQuira is an innovator in applying Intelligent Search technology to improve the quality of personalized customer interactions through websites and through contact centers. Customers include industry leaders like Bank of America, Honda, Fidelity Investments, Yahoo!, PayPal, Mentor Graphics, and many others. For more information, please visit http://www.inquira.com  For additional information about sponsoring a Jupiter Webinar, please contact Mary Warley at webeventsales@jupitermedia.com or call 508-660-1404.  If you wish to be removed from future JupiterWeb events announcement mailings, please go to http://e-newsletters.internet.com/dne_webevents.html  Jupitermedia Corporation * 23 Old Kings Highway South * Darien, CT * 06820