Driving Business Insights from Social Media: An Analytics Framework

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	Driving Business Insights from Social Media: An Analytics Framework Social media can provide rich customer, employee, and partner feedback to show how markets are evolving. The challenge is to use an analysis approach and metrics that are aligned with your company's goals. Social media analytics can provide a relevant set of these metrics. Check out this on-demand webcast as IBM's Ed Bureck, Senior Marketing Manager, and Emily Rosenblatt, Senior Consultant, discuss how social media analytics solutions work, along with how product strategy can benefit from metrics and insights derived through this framework — without requiring a "Social Media Ph.D." Download Now
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