Turning Data Into Actionable, Predictive Insight

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	Turning Data Into Actionable, Predictive Insight United Stationers Inc., a leading North America wholesale distributor of business products, enables its more than 25,000 resellers to efficiently respond to millions of consumer demands. Utilizing business analytics, United Stationers helps resellers execute smarter marketing campaigns by increasing response rates, decreasing mailing costs, and retaining customers at risk for defection. Join John Hassman, Director of Marketing Analytics at United Stationers, and Marygrace Bateman, Market Manager at IBM, for this upcoming webcast to learn how the organization employs analytics to help resellers improve their business outcomes through better customer relations.   Register Now   This valuable resource is free to IT Business Edge members and it's easy to access. Just click on the button or image of the resource and follow the simple instructions.
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