When Did Your API Become So Important?

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	When Did Your API Become So Important? An up and coming area of interest is the expansion and optimization of e-commerce application programming interfaces (APIs). There are thousands of ways to slice and dice your data so that you have actionable information to improve customer conversion rates and optimize channels. What isn't as obvious is that there are many other ways to drive e-business revenues through APIs. Read this white paper to learn about the business cases for how to leverage your APIs, along with an introduction to different ways to collect both business and technical performance information. Download Now
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