The Latest Technology Research and Resources | | Business Technology Research | | Hot New Analyst Insight Paper Available — Get It Now | | Next-Gen Customer Experience: Steps to Create a Best-in-Class Program | New technology and emerging channels are giving customers more information than ever about your products, services, and brand. That puts them in a greater position of influence, which has changed the very nature of the buyer-seller relationship. Through a recent survey of 192 businesses, this Aberdeen Analyst Insight paper explores why a customer experience management (CEM) program is critical to success and how you can build and fine tune yours. You can also take an online assessment and see how you measure up to companies that excel in delivering a flawless customer experience. | | | |
| | | Working for Your Success, The IT Business Edge Team. | | | | |
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