| | Prepared for: Aamir Memon securityworld@gmail.com | | Lean Marketing – low-budget solution only for start-ups? | |  | Lean Marketing is one of the newest concepts of running promotional activities in the company. It turned up quite recently, when the book ‘The Lean Start-up’ by Eric Ries was published. The author became particularly popular within start-up community. This is because of the character of their work – the urgency of immediate rollout with the product. What are the main ideas of Lean Marketing and where it can be applied? Read more >> | | | How to increase e-mail marketing effectiveness with social media | | Perhaps none of the marketers like situation, when the content he or she created doesn’t result in large number of downloads, isn’t shared or doesn’t give rise to relevant discussion or in the worst scenario lands in spam. How to avoid such situations? It’s known for long now that the basis for action is providing the value. Created content should significantly increase potential clients’ knowledge and prompt best solutions when facing difficulties. | | How sales department benefits from Marketing Automation implementation | | According to last year report by Gertner Research, about 45% of users visiting WWW page are likely to make a purchase. If for some reason they don’t, it is estimated that within 12 months the same persons will take advantage of the competition services and about 75% of them will make a purchase directly, from the first salesperson that contacts them. So how to engage client with Marketing Automation and don’t let him go to competition? We have a few tips for you. | | 5 signs proving your business is ready to implement Marketing Automation | | Taking advantage of Marketing Automation systems has become more and more popular. Till December 2013 alone, almost 60% of world leading companies invested in automation of their marketing and 2/3 of western firms aim to implement such system in 2015. Entrepreneurship boost, greater awareness of running own businesses and receptive market are only in favor of making such decisions. At some point, manual data input or pursuing sales – marketing activities becomes hardly possible. This can be a high sign it’s time to consider Marketing Automation system. But which signs exactly should focus your attention? | |
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