| | Prepared for: Aamir Memon securityworld@gmail.com | | Use Marketing Automation in Storytelling! | |  |
Today marketer must be both a raconteur and a data scientist. We discuss combining these two skills in storytelling with use of marketing Automation. Did you know that the system can serve that purpose? Therefore everyday current marketing actions won’t overshadow bigger aim and you will fulfill each element of communication with meaningful story. Don’t…
Read more >> | | | Why you can’t stop watching “House of Cards”? Unusual applications of Big Data | | Every day we produce 2500 000 000 000 000 000 (2,5 quintillion) bytes of data. We could record them on 10 million Blu-Ray discs and put in the pile, which would be 4 Eiffel Towers high (according to DataFloq). So big and varied data pose quite a challenge when it comes to processing and interpreting. But that very skill… | | How to ruin perfect product? 5 lessons from failure of cheapest car ever | | Imagine yourself a scooter. And 30-year man on it. And a woman behind him. And two kids behind her (yes, still on the same scooter). Cuddled tight against each other, they set off and drive through crowded, noisy street. When Ratan Tata saw such situation, he decided to do something about it. People, no matter… | | New books on marketing (February 2015). What to read? | | Hungry for new trends in marketing and fresh ideas? Look for insights in new literature! We review new publications and recommend the most interesting ones, encouraging you to learn new tricks and skills. What do you prefer: creating extraordinary user experience, social media, spiking your ROI thanks to better offer timing or gaining customer loyalty… | |
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