Learn how Mobile Internet market dynamics will effect your business and your career! Yankee Group has estimated that the global consumer mobile Internet services market has an untapped potential of $55 billion. The size of the market today and forecasts for how it will grow, have been constrained by a myriad of obstacles. These include regulatory factors, network capacity and performance limitations, restrictive usage tariffs, expensive devices, a lack of open development platforms, and several other challenges. 
The question is what would happen if these and other barriers are overcome? Harnessing the Mobile Internet explains who the players are, how the mobile Internet ecosystem is evolving, and how market trends are breaking down these barriers to enable future revenues to far exceed even today’s forecasts.
Much of what is being written today about the expanding mobile Internet market comes in the form of expensive, industry research reports and market intelligence studies. The ultimate growth of the mobile Internet will be driven by millions of business executives, IT professionals and users, many of whom today do not have a basic understanding of the mobile Internet ecosystem, where it came from, and how it is evolving. Harnessing the Mobile Internet is an executive guide written to help these professionals and consumers understand the market dynamics, trends and technology ecosystem that is shaping the rapidly expanding global mobile Internet industry.
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