Security World: SBC, Verizon and Cox spar at Supercomm

NETWORK WORLD NEWSLETTER: STEVE TAYLOR AND LARRY HETTICK ON
CONVERGENCE
06/13/05
Today's focus: SBC, Verizon and Cox spar at Supercomm

Dear security.world@gmail.com,

In this issue:

* Supercomm panel debates triple-play service offerings
* Links related to Convergence
* Featured reader resource
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This newsletter is sponsored by Concord Communications
Network World Executive Guide: The Evolution of Management
Technologies

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'Managing Security', and 'Best Practices'.
http://www.fattail.com/redir/redirect.asp?CID=106647
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ULTIMATE STORAGE STRATEGY GUIDE

Get tips and tricks for managing, safeguarding and enjoying the
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storage and back-up protection, it also give tips on how to
stream video and includes a warning about home VoIP systems. Go
to:
http://www.fattail.com/redir/redirect.asp?CID=106348
_______________________________________________________________

Today's focus: SBC, Verizon and Cox spar at Supercomm

By Steve Taylor and Larry Hettick

Last week at Supercomm, Larry had the chance to moderate a
lively panel debate between SBC and Verizon (representing
traditional phone companies) and Cox Communications
(representing the cable industry).

The debate centered on which provider can best serve up a
triple-play offering that includes voice, video, and high-speed
data services including Internet access.

Panelists Ed Cholerton, SBC's vice president of consumer
marketing for Lightspeed and broadband; Marilyn O'Connell,
Verizon's senior vice president for broadband solutions; and
David Pugliese, vice president of product marketing and
management for Cox Communications all provided a civil and
well-informed perspective on why their respective companies were
best suited to offer these services.

The panel's consensus was that no one player would likely
dominate the national triple-play market, although regional
market shares would vary. All participants agreed that customers
who bought into a triple play were more likely to stay with the
one-stop-shopping model.

They did not agree, however, on the importance of adding
wireless as a fourth factor to the consumer mix. While Verizon
and SBC believe cellular is key to a complete package, Cox
maintains that the highly competitive cellular market and wide
range of consumer needs make mobile services more attractive as
a stand-alone purchase.

The most contentious issue came up when discussing whether phone
companies should be required to secure a local franchise
agreement before offering video services. Cox maintained that
the phone companies should be required to secure franchise
rights, Verizon maintained that franchise rights would be
acceptable so long as they were not monopolistic, and SBC's
position was that open competition would best serve the market.
(Larry noted that it is no wonder this issue is being fought
within the legislative and judicial avenues by the industries.)

Perhaps the most refreshing point that was made by and agreed on
by the panelists was that high-quality customer service and
customer experience are the most important factor to capturing
and keeping the market.

Security World

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Monday, June 13, 2005

SBC, Verizon and Cox spar at Supercomm

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