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Tuesday, May 20, 2014

Ziff Davis: why you need visualization for your big data

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IBM May 2014  
Charting your Analytical Future
  Dear Alejandro,

If "big data" was just big, it would still be tough to separate knowledge from noise.  Throw in velocity - how fast data accumulates and changes - and complexity, and it's easy to see why making sense of big data is such a challenge.

But, according to this Ziff Davis paper, visualization enables you to present big data in ways that shine a light on the essential knowledge hiding inside.

Read "A Visualization is Worth a Thousand Tables," offered through this installment of Charting your Analytical Future, and you'll discover:

  • What visualization is, and what separates it from reporting
  • Why rich visualization is superior to spreadsheets and tables when it comes to understanding data
  • How widespread organizational use of visualization creates competitive advantage
  • The data visualization capabilities offered by IBM Business Analytics

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Increasingly, your users need and want to explore and analyze their own data, and it's in your best interest to help them succeed.  Read this Ziff Davis paper and see why visualization is a key to reaching that goal.

 

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