 | | | | Are physical trade shows useful anymore?
|  By Michael Osterman
I spoke at Inbox-Outbox in London last week and found the event, where I had spoken in 2005 and 2006, to be quite good. Attendance was in the several hundreds each day with a relatively small number of exhibitors. The venue itself was quite nice, located in central London near Covent Garden, and the content of the presentations I attended was very good, as was the quality of the event's management. Like Inbox, held each year in San Jose, this show combined both an e-mail technology and e-mail marketing focus. Read full story For webinars or research on messaging, or to join the Osterman Research market research survey panel, go here. Osterman Research helps organizations understand the markets for messaging and directory related offerings. To e-mail Michael, click here. | | | | | | |
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