| | Prepared for: Aamir Memon securityworld@gmail.com | | Marketing Automation: hard, unnecessary and scary? 4 Myths busted | |  | 44% of marketers who don’t use Marketing Automation have no idea what it is and what purposes it serves. A lot of myths surround that set of tools: that it delivers mechanic, robotic communication, that it’s difficult in use and expensive… But these false judgments come often not (only) from lack of knowledge, but from fear: fear of change, of having to rethink whole strategy, of pains of process of learning. We respond to that doubts, basing on our background and our customer’s experiences. Read more >> | | | Recovering abandoned carts with dynamic emails: practical examples and tips | | Abandoned cart: marketer’s worst nightmare. Do you see in your mind’s eye all these unrealized possibilities, lost chances, delayed encounters… 67% of shopping carts end this way. What is the best idea to help them avoid their sad fate and squeeze their potential? Use dynamic 1-to-1 emails. In this post we give a lot of… | | Valuable content? Curation + context. 7 tips. | | Content is the king? We all produce tons of it: texts, video, infographics, ebooks, podcasts… 70% of companies declare that they plan to publish even more in 2015. But does it mean real value or better understanding of the product to customer? Maybe it just accustoms him to abundance of free content and makes him… | | New books on marketing (February 2015). What to read? | | Hungry for new trends in marketing and fresh ideas? Look for insights in new literature! We review new publications and recommend the most interesting ones, encouraging you to learn new tricks and skills. What do you prefer: creating extraordinary user experience, social media, spiking your ROI thanks to better offer timing or gaining customer loyalty… | |
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