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Thursday, May 21, 2015
B2B Video -- Information Worker Adoption and Usage
Video is becoming the new norm for communication and collaboration. Why? Technology maturity, end user demand, and competitive pressures drive information workers, business leaders, and IT leaders to consider and try the solutions. Once a user has worked in a video-enabled collaboration environment, they clearly see the advantage of video. Challenges involve everything from procuring and managing bandwidth and assuring reliable performance (with performance monitoring and quality of service schemes) to simplifying user interfaces and demonstrating the use of video within daily business processes.
The following report is part of a series of reports to uncover the current market state of B2B video communication globally. This report focuses on the drivers and inhibitors to wide-scale adoption of B2B video communication by information workers.