Big tech vendors need to wake up and realize how people work

Office for Android: Pretty but woefully incomplete | Good Technology CEO explains recent management changes Follow CITEworld BY IDG ENTERPRISE August 08, 2013 InCITE Your twice weekly digest of the most important developments in the consumerization of IT Big tech vendors need to wake up and realize how people work Employees just want to do their job when and where it needs to be done. It's time for vendors to start spending time in the trenches with real users, and stop pitching command-and-control solutions to IT admins. Office for Android: Pretty but woefully incomplete The new Office 365 app for Android, launched a week ago, has a super nice UI but a few problems that make it feel untested by Microsoft. Good Technology CEO explains recent management changes It's all part of Good's commitment to "tremendous growth" as it expands beyond secure email, says CEO Christy Wyatt. Apps updated for iOS 7 could cause major headaches for older devices Many iOS developers are considering dropping support for iOS 6 and earlier when they update their apps for iOS 7. This could create a difficult and potentially costly dilemma for businesses and schools that need to support older devices that can't be upgraded to iOS 7. For the wearable revolution to take off, accuracy must improve Accurately tracking activity is challenging because of the tradeoffs required between sensors, processing data, battery life, supporting multiple form factors, and cost. The huge differences between devices that are available today demonstrate that devices are not accurate. Ad giants merge to avoid becoming data dinosaurs Publicis and Omnicom have not yet revealed their roadmap for integrating their big data assets but they could bring a new level of consumer insights to the integrated marketing space by understanding consumers' actions across all channels, and moving more quickly than ever before to take advantage of emerging market opportunities. Surface Pro price drop highlights problem: is it a tablet, a laptop, or? Microsoft's Surface Pro price cut is nice, but buyers will still be confused about what it is. Windows 8 has only half the 100 most popular iOS apps Windows 8 has about half of the most popular apps available on iOS. That's a big problem for Microsoft, which needs new-style apps to become relevant in the fast-growing tablet market. Don't rely on the little guy for cloud services The sudden closure of Evernote competitor Catch shows the risks of trusting the little guy.   Follow CITEworld Share this email You are currently subscribed to citeworld_weekly_update as security.world@gmail.com. Unsubscribe from this newsletter | Manage your subscriptions | Subscribe | Privacy Policy Copyright (C) 2013 CITEworld, 492 Old Connecticut Path, Framingham MA 01701 **Please do not reply to this message. To contact someone directly, send an e-mail to online@citeworld.com.**