| | Prepared for: Aamir Memon securityworld@gmail.com | | Average newsletters? No more! Use that 6 tips, revise myths and give your customers real value | |  | Imagine that you’ve lost half of email addresses from your base. After having sent an experimental newsletter. You keep staring in amazement as people hit “unsubscribe” or “mark as spam” buttons, one after another. One part of you just can’t believe that this is really happening. Second one can hear door opening and sound of steps heading to you. Does that fear paralyze you? If so, then sorry, but you will always create mediocre newsletters. Read more >> | | | Marketing Automation for social media. Target precisely, turn fans into customers and never post cute animal photo again. | | A cat among PVC pipes, penguin on a trekking bike, koala bear with teflon pan in his paw, a meme which was so funny 3 weeks ago: these all are not elements of social media strategy, but just random Pinterest browsing. You can’t create breath-taking content or build relationships what way. You can however lose energy, time and money: the effect hardly matches the amount of effort. | | Synergy between content marketing and Marketing Automation: 6 tips | | 91% of B2B and 86% of B2C companies use content marketing, 84% of firms currently use or prepare for implementing Marketing Automation. Obviously these two are crucial trends in B2B as well as in B2C marketing. Nevertheless, strategic implementation of both procedures causes a lot of trouble. Content marketing specialists feel alarm for possible sacrifice quality for quantity of content and aggression in communication. | | Beacons, SALESmanago and revolution in stores. You have never been that close to your customer | Today beacons might be a pioneer thing, but it will soon change. According to Business Insider, in 2014 only 3% of companies tracked online behavior of their customers, but 72% of them declared that they will start to do so in 5 years. Beacons will become part of our reality. No surprise: as no other solution they help approach customers and respond to research online, purchase offline trend (ant to its opposite – testing and trying offline and buying online). | |
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