| | Prepared for: Aamir Memon securityworld@gmail.com | | Why do your customers lie (filling in forms) and how to handle it with progressive profiling | |  | 25% of data collected by average B2B company is just trash, according to SiriusDecisions. Data we collect are often inaccurate, therefore worthless (they inform us only that there must be a problem with our forms if nobody wants to fill them properly). How to improve quality of collected data? With progressive profiling, current verification and…
Read more >> | | | To clothe the children, to feed the lions, to make money. Two unusual and inspiring businesses | | “I’m running a business, not a charity!” How many times have you heard this? How many times have you said this yourself? But maybe you judge a book by its cover. Helping those in need and responsibility for the planet could be really profitable. And it’s not about CSR or ethical standards in production or… | | Synergy between content marketing and Marketing Automation: 6 tips | | 91% of B2B and 86% of B2C companies use content marketing, 84% of firms currently use or prepare for implementing Marketing Automation. Obviously these two are crucial trends in B2B as well as in B2C marketing. Nevertheless, strategic implementation of both procedures causes a lot of trouble. Content marketing specialists feel alarm for possible sacrifice quality for quantity of content and aggression in communication. | | Long-term success of your loyalty program: 4 factors to consider | | Why actually should your customer be loyal to you? He has 21 loyalty cards in his wallet, he collects points in 30 online stores (mostly being unaware of that). He is more likely to complain loudly and leave you if you make a mistake that to be loyal if you customer service is perfect.Even though… | |
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